Through its FamilyMatters@Business initiative, the Ministry of Social and Family Development (MSF) encourages businesses to adopt strategies, infrastructure and services that cater to families. While families could benefit from family-friendly services and products, businesses could reap the rich potential of the family market. The initiative also aims to raise an awareness of and demand for businesses that cater to families.
WSQ Family-Friendly Service Training Courses
MSF has worked with NTUC LearningHub to develop two Singapore Workforce Skills Qualifications (WSQ) training courses to equip service professionals with a better understanding of the needs of family customers and to enable them to enhance their family customers’ service experience.
- Demonstrate the Service Vision: Frontline service staff, such as receptionists, retail associates and cleaning staff, will learn how to deliver quality service to families with different needs, e.g. families with young children, seniors and persons with disabilities.
- Lead with Service Vision *coming soon*: Corporate leaders and service staff with leadership roles, such as business owners and service team leaders, will learn how to develop plans and strategies to make their businesses more family-friendly.
Please visit www.ntuclearninghub.com
for more information and to sign up for the courses. You may also contact NTUC LearningHub (email@example.com
; 6486 7802) or MSF (FamilyMatters@msf.gov.sg
) for further queries.
Universal Design Mark for Family-Friendly Business
The new BCA-MSF Universal Design Mark for Family-Friendly Business (UDFF Mark) is a collaboration between the Ministry of Social and Family Development (MSF) and the Building and Construction Authority (BCA).
The UDFF Mark gives recognition to businesses that incorporate both user-friendly design in their facilities (hardware) and family-friendly processes and service to meet the needs of family customers (software).
The Mark recognises businesses’ efforts to make their premises accessible, convenient and safe for families, and adopt service standards and processes that improve the service experience of families, including the young, the old and persons with disabilities.
The judging criteria includes strategy, accessibility, user-friendliness, service, operations and maintenance, and user experience. Depending on the score, businesses may be recommended for a Certified, Gold, GoldPLUS or Platinum award. Click here for the full criteria.
The BCA-MSF UDFF Mark will replace the MSF Businesses for Families (BFF) Mark.
Applications are open through the year. Please see www.friendlybuildings.sg for details. You may also contact firstname.lastname@example.org for further queries.
Click here for FAQs.
Click here for the list of accredited businesses.
*NEW* A New Regional Approach to Service Delivery through Parenting Support Providers
Parenting Support Providers (PSPs) are one-stop service providers which work closely with schools within their allocated regions, to deliver evidence-based parenting programmes to parents and to provide follow-on counselling support to parents who need it. This model facilitates closer partnerships with schools and better outreach to parents so that more parents are able to access and benefit from parenting programmes. The PSPs currently offer two evidence-based programmes – Positive Parenting Program (Triple P) and Signposts. To sign up, parents may contact their child’s school or the PSPs.
The list of PSPs and the regional clusters that they serve:
FamilyMatters@School equips parents and young adults with skills to nurture positive family relationships. We work closely with schools, parent support groups and parent volunteers so that parents can easily access family education programmes that help them better connect with their children.
To find out more, please contact us at email@example.com.
Funding scheme to support Family Life Education Sector
The BuildingCapabilityforFamilyMatters funding scheme supports projects that seek to enhance the capability of the Family Life Education sector in Singapore through the following:
- Development of new family life education content
- Training to upgrade the skills of family life educators
- Research on family issues that contributes to family life programmes
If interested to apply for funding, please fill in the funding application form here, and email the completed form to firstname.lastname@example.org.