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Empowering families through Family Matters!

Because FAMILY matters. Our family is the anchor in our lives, bringing us love, joy and warmth. Our family supports us, keeps us rooted and gives meaning to our existence. A happy family does not just happen. It takes effort and commitment. FamilyMatters! empowers you with the resources, knowledge and skills to build a strong, happy family. We partner schools and workplaces to bring these resources closer to you at each life stage. We also work with businesses to create a family friendly environment for you and your family.


Through its FamilyMatters@Business initiative, the Ministry of Social and Family Development (MSF) encourages businesses to adopt strategies, infrastructure and services that cater to families. While families could benefit from family-friendly services and products, businesses could reap the rich potential of the family market. The initiative also aims to raise an awareness of and demand for businesses that cater to families.

WSQ Family-Friendly Service Training Courses

MSF has worked with NTUC LearningHub to develop two Singapore Workforce Skills Qualifications (WSQ) training courses to equip service professionals with a better understanding of the needs of family customers and to enable them to enhance their family customers’ service experience. 

  1. Demonstrate the Service Vision: Frontline service staff, such as receptionists, retail associates and cleaning staff, will learn how to deliver quality service to families with different needs, e.g. families with young children, seniors and persons with disabilities.
  2. Lead with Service Vision *coming soon*: Corporate leaders and service staff with leadership roles, such as business owners and service team leaders, will learn how to develop plans and strategies to make their businesses more family-friendly.
Click here for FAQs.

Please visit for more information and to sign up for the courses. You may also contact NTUC LearningHub (; 6486 7802) or MSF ( for further queries.

Universal Design Mark for Family-Friendly Business

The new BCA-MSF Universal Design Mark for Family-Friendly Business (UDFF Mark) is a collaboration between the Ministry of Social and Family Development (MSF) and the Building and Construction Authority (BCA).

The UDFF Mark gives recognition to businesses that incorporate both user-friendly design in their facilities (hardware) and family-friendly processes and service to meet the needs of family customers (software).

The Mark recognises businesses’ efforts to make their premises accessible, convenient and safe for families, and adopt service standards and processes that improve the service experience of families, including the young, the old and persons with disabilities.

The judging criteria includes strategy, accessibility, user-friendliness, service, operations and maintenance, and user experience. Depending on the score, businesses may be recommended for a Certified, Gold, GoldPLUS or Platinum award. Click here for the full criteria.

The BCA-MSF UDFF Mark will replace the MSF Businesses for Families (BFF) Mark.

Applications are open through the year. Please see for details. You may also contact for further queries. 

Click here for FAQs.

Click here for the list of accredited businesses.


*NEW* A New Regional Approach to Service Delivery through Parenting Support Providers

Parenting Support Providers (PSPs) are one-stop service providers which work closely with schools within their allocated regions, to deliver evidence-based parenting programmes to parents and to provide follow-on counselling support to parents who need it. This model facilitates closer partnerships with schools and better outreach to parents so that more parents are able to access and benefit from parenting programmes. The PSPs currently offer two evidence-based programmes – Positive Parenting Program (Triple P) and Signposts. To sign up, parents may contact their child’s school or the PSPs.

The list of PSPs and the regional clusters that they serve:

S/N Regional Cluster  

Social Service Agencies appointed as PSPs

Contact Details
1 Ang Mo Kio / Yishun AMKFSC Community Services


2 Bedok / Geylang Serai Morning Star Community Services
6610 3997 / 6610 9026

3 Boon Lay / Taman Jurong THK Moral Charities
6747 7514

4 Bukit Batok / Bukit Panjang / Choa Chu Kang Fei Yue Community Services
6769 0430

5 Bukit Merah / Kreta Ayer Montfort Care
6270 8327

6 Clementi / Jurong East / Queenstown Lakeside Family Services


7 Hougang / Sengkang / Serangoon Methodist Welfare Services


8 Jalan Besar / Toa Payoh TOUCH Community Services


9 Pasir Ris / Punggol / Tampines Methodist Welfare Services


10 Sembawang / Woodlands Care Corner Singapore
6235 4705


FamilyMatters@School equips parents and young adults with skills to nurture positive family relationships. We work closely with schools, parent support groups and parent volunteers so that parents can easily access family education programmes that help them better connect with their children. 

To find out more, please contact us at

@Building Capability

Funding scheme to support Family Life Education Sector

The BuildingCapabilityforFamilyMatters funding scheme supports projects that seek to enhance the capability of the Family Life Education sector in Singapore through the following:

  1. Development of new family life education content
  2. Training to upgrade the skills of family life educators
  3. Research on family issues that contributes to family life programmes

If interested to apply for funding, please fill in the funding application form here, and email the completed form to

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Published On Fri, Jan 6, 2017
Last Reviewed On Fri, Nov 15, 2019