Through its FamilyMatters@Business initiative, the Ministry of Social and Family Development (MSF) encourages businesses to adopt strategies, infrastructure and services that cater to families. While families could benefit from family-friendly services and products, businesses could reap the rich potential of the family market. The initiative also aims to raise an awareness of and demand for businesses that cater to families.
WSQ Family-Friendly Service Training Courses
MSF has worked with NTUC LearningHub to develop two Singapore Workforce Skills Qualifications (WSQ) training courses to equip service professionals with a better understanding of the needs of family customers and to enable them to enhance their family customers’ service experience.
- Demonstrate the Service Vision: Frontline service staff, such as receptionists, retail associates and cleaning staff, will learn how to deliver quality service to families with different needs, e.g. families with young children, seniors and persons with disabilities.
- Lead with Service Vision *coming soon*: Corporate leaders and service staff with leadership roles, such as business owners and service team leaders, will learn how to develop plans and strategies to make their businesses more family-friendly.
Please visit www.ntuclearninghub.com
for more information and to sign up for the courses. You may also contact NTUC LearningHub (firstname.lastname@example.org
; 6486 7802) or MSF (FamilyMatters@msf.gov.sg
) for further queries.
Universal Design Mark for Family-Friendly Business
The new BCA-MSF Universal Design Mark for Family-Friendly Business (UDFF Mark) is a collaboration between the Ministry of Social and Family Development (MSF) and the Building and Construction Authority (BCA).
The UDFF Mark gives recognition to businesses that incorporate both user-friendly design in their facilities (hardware) and family-friendly processes and service to meet the needs of family customers (software).
The Mark recognises businesses’ efforts to make their premises accessible, convenient and safe for families, and adopt service standards and processes that improve the service experience of families, including the young, the old and persons with disabilities.
The judging criteria includes strategy, accessibility, user-friendliness, service, operations and maintenance, and user experience. Depending on the score, businesses may be recommended for a Certified, Gold, GoldPLUS or Platinum award. Click here for the full criteria.
The BCA-MSF UDFF Mark will replace the MSF Businesses for Families (BFF) Mark.
Applications are open through the year. Please see www.friendlybuildings.sg for details. You may also contact email@example.com for further queries.
Click here for FAQs.
Click here for the list of accredited businesses.
offers a variety of skills-based family education programmes to assist families in specific challenging aspects of family life.
These family education programmes seek to empower individuals and families with knowledge and skills to enrich and strengthen their family life and promote positive mindsets and attitudes towards family. Programmes should meet the following criteria:
b. Informed by evidence, research or best practices;
c. 4 hours & above; and
d. Cover topics on marriage, parenting, family relationships or managing multiple roles in family life
Who can Apply?
Service Providers listed in FamilyMatters@Community's Programme Menu
can apply for funding of programmes.
When to Apply?
The next window for funding application under FamilyMatters@Community will be open in October 2017.
Funding Guidelines and Processes
Feedback and Evaluation
For queries, please email us at firstname.lastname@example.org
FamilyMatters@School equips parents and young adults with skills to nurture positive family relationships. We work closely with schools, parent support groups and parent volunteers so that parents can easily access family education programmes that help them better connect with their children. We also work with local universities that reach out to young adults, helping them improve their social and relationship skills.
For Primary/Secondary Schools/Junior Colleges
FamilyMatters@School Programme Menu
The new programme menu is now available. Please click here for a list of family education programmes for primary/secondary schools and JCs. Please refer to this webpage for periodic updates to the programme menu.
For Participating Schools only
Documents to be submitted
(For SPED schools, please refer to “Documents to be submitted for SPED schools”)
Documents to be submitted for SPED schools
SPED schools are required to use the following documents listed below for submission to MSF. Please note that the reimbursement claims must be made within a month. Please refer to the guidelines for more information.
Other Reference Documents
To find out more, please contact us at email@example.com.
Funding scheme to support Family Life Education Sector
The BuildingCapabilityforFamilyMatters funding scheme supports projects that seek to enhance the capability of the Family Life Education sector in Singapore through the following:
- Development of new family life education content
- Training to upgrade the skills of family life educators
- Research on family issues that contributes to family life programmes
If interested to apply for funding, please fill in the funding application form here, and email the completed form to firstname.lastname@example.org.